In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's fast-paced company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the unique… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also various other facts concerning modern B2B advertising. We go over just how the acquiring trip is currently completely fragmented and the way that community building can help marketing professionals take back control of th… Read More